Winter is coming…Advisers launch 'Game of Gnomes' protection campaign

The game is based on HBO series Game of Thrones which reached its season 7 finale last night. Cura invites clients to visit a web page to answer a few questions about their lifestyles and find out which gnome character they are most like.  At the end of the questions, it suggests what type of protection insurance might be relevant for that character. Game of Gnomes follows on from Cura's earlier ‘The Walking Dead' style campaign and Christmas Advent Calendar. Kathryn Knowles, who deals with marketing at Cura, said, "Protection is a dull subject for clients. We need to find inter...