Cura Financial Services has launched a 'Game of Gnomes' campaign to get people thinking about their protection insurance needs.
The game is based on HBO series Game of Thrones which reached its season 7 finale last night. Cura invites clients to visit a web page to answer a few questions about their lifestyles and find out which gnome character they are most like. At the end of the questions, it suggests what type of protection insurance might be relevant for that character. Game of Gnomes follows on from Cura's earlier ‘The Walking Dead' style campaign and Christmas Advent Calendar. Kathryn Knowles, who deals...
'Whatever else changes in the world there are always lies, damned lies and insurance sales figures'
Totalling £3.4 million
52% y-o-y growth
As part of COVER’s new eBook in partnership with Royal London, we asked advisers about the barriers they frequently face when talking about protection – and what they do to jump over them
Ahead of Mental Health Awareness Week