Some 87% of protection industry experts surveyed agreed that the 'claim is our core product, not the policy', according to a poll from the Protection Review.
Speaking at the 2017 LifeSearch awards held in March, Tom Baigrie, chief executive of LifeSearch had urged the protection industry to have a rethink about the significance and perception of claims. The remainder of those polled disagreed (8%) or said they were undecided (5%.) The Protection Review surveyed 291 people from across the industry including advisers, insurers and reinsurers. In his speech, Baigrie had argued that the object of paying more claims would drive industry growth...
'Whatever else changes in the world there are always lies, damned lies and insurance sales figures'
Totalling £3.4 million
52% y-o-y growth
As part of COVER’s new eBook in partnership with Royal London, we asked advisers about the barriers they frequently face when talking about protection – and what they do to jump over them
Ahead of Mental Health Awareness Week