Legal & General has launched a Buy Now life insurance policy with Direct Life which will be initially available on Confused.com.
Legal & General's new Buy Now policy will use Direct Life's common question set, allowing clients to choose between Legal & General, Aviva and Beagle Street's Buy Now offerings without needing to complete the full medical underwritten journey. The full panel of Apply Now products sit alongside for where Buy Now isn't available. Since Direct Life launched their Buy Now panel in 2014, over 5,000 policies have been sold with an average sum insured of £150,000. Direct Life said that Buy Now has proved appealing to clients with 97% of applications placed on risk compared to 68% on...
To continue reading this article...
Join COVER for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.
