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Industry Voice

Legal & General launches 'Buy-Now' life insurance with Direct Life

Fiona Murphy
@cover_fiona
05 June 2017

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Legal & General has launched a Buy Now life insurance policy with Direct Life which will be initially available on Confused.com.

Legal & General's new Buy Now policy will use Direct Life's common question set, allowing clients to choose between Legal & General, Aviva and Beagle Street's Buy Now offerings without needing to complete the full medical underwritten journey. The full panel of Apply Now products sit alongside for where Buy Now isn't available. Since Direct Life launched their Buy Now panel in 2014, over 5,000 policies have been sold with an average sum insured of £150,000. Direct Life said that Buy...

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