VitalityHealth overhauls PMI pricing measures

clock • 1 min read

VitalityHealth has announced it will change its renewal pricing approach for individual private medical insurance (PMI) policies within the guidance of a new 'Fair, Intuitive and Transparent' (FIT) framework.

Claims and wellness engagement measures will be factored in as one of the new measures, meaning that wellness engagement will determine PMI renewal premiums for policyholders.   The insurer described the industry-standard no claims discount (NCD) rating structure as opaque and said that it could "produce volatile premiums on renewal." The FIT framework will ensure a fairer, more intuitive and more transparent pricing approach for VitalityHealth members, the insurer said. Under this approach, renewal premiums will be based on an ‘ABC' model which takes into account increasing Age; t...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Diagnostics top PMI claims: Howden
PMI

Diagnostics top PMI claims: Howden

42% of policyholders claimed on PMI

Jaskeet Briah
clock 26 January 2026 • 2 min read
Record Q4 for PMI: Healthcode
PMI

Record Q4 for PMI: Healthcode

11.8m invoices generated

Cameron Roberts
clock 22 January 2026 • 1 min read
NHS waiting list down to 7.31m
PMI

NHS waiting list down to 7.31m

One of the largest drops in past 15 years

Cameron Roberts
clock 15 January 2026 • 1 min read