Bupa appoints Perry as UK CEO

clock • 1 min read

Bupa has appointed Alex Perry as CEO of Bupa Insurance, leading Bupa's regulated insurance business in the UK.

Perry said: "I am thrilled to become Bupa Insurance's CEO. Investing in our own and our family's health has never been so important, particularly at a time when the NHS is under so much pressure." Perry was previously general manager at Bupa. He will report to David Hynam, who became managing director of Bupa UK earlier this month. Perry added:"Bupa's success since its formation nearly 70 years ago rests on our absolute focus on our customers. I'm committed to championing their corner - whether it's improving the experience we give them, making the case for removing Insurance Premium ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Trust in PMI rebounds
PMI

Trust in PMI rebounds

Fairer Finance data

Cameron Roberts
clock 09 December 2025 • 1 min read
NHS waiting list stagnant in September 2025
PMI

NHS waiting list stagnant in September 2025

7.39m treatments on list

Cameron Roberts
clock 13 November 2025 • 2 min read
Use of insurer-provided health services up by 23%: ABI
PMI

Use of insurer-provided health services up by 23%: ABI

Association calls for IPT freeze

Jaskeet Briah
clock 03 November 2025 • 3 min read