Bupa appoints Perry as UK CEO

clock • 1 min read

Bupa has appointed Alex Perry as CEO of Bupa Insurance, leading Bupa's regulated insurance business in the UK.

Perry said: "I am thrilled to become Bupa Insurance's CEO. Investing in our own and our family's health has never been so important, particularly at a time when the NHS is under so much pressure." Perry was previously general manager at Bupa. He will report to David Hynam, who became managing director of Bupa UK earlier this month. Perry added:"Bupa's success since its formation nearly 70 years ago rests on our absolute focus on our customers. I'm committed to championing their corner - whether it's improving the experience we give them, making the case for removing Insurance Premium ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Circle Health Group promotes Paul Manning to CEO
PMI

Circle Health Group promotes Paul Manning to CEO

Focus on expanding the group’s hospital network

Jaskeet Briah
clock 17 July 2025 • 1 min read
Cancer: Can the industry make a difference?

Cancer: Can the industry make a difference?

"Treating the cancer is only half the battle"

Seema Dadhania and Emma Thomson
clock 16 July 2025 • 3 min read
Fairer Finance names chair of consumer advisory board
PMI

Fairer Finance names chair of consumer advisory board

Chris Pond departs to chair the FCA's Consumer Panel

Jaskeet Briah
clock 14 July 2025 • 1 min read