Vitality first UK insurer to partner with Apple Watch

clock • 2 min read

Vitality has introduced Vitality Active Rewards with Apple Watch Series 2

This latest evolution of Vitality Active Rewards enables Vitality members to get an Apple Watch Series 2 from £69 and then fund the remaining balance by getting active. Vitality Active Rewards is designed to work seamlessly with Apple Watch Series 2. Members can track their activity via Apple Watch Series 2 to earn Vitality points. They can also receive notifications to their Apple Watch Series 2 when they unlock Vitality Active Rewards, which include weekly Starbucks drinks and cinema tickets. Vitality has already seen success with similar integration in the US and South Africa wh...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Six in 10 adults would choose PMI as top employer-funded benefit
PMI

Six in 10 adults would choose PMI as top employer-funded benefit

27% have self-funded treatment over the past five years

Jaskeet Briah
clock 10 September 2025 • 3 min read
Perci Health appoints medical director to support expansion
PMI

Perci Health appoints medical director to support expansion

Launch of new specialist clinics

Jaskeet Briah
clock 04 September 2025 • 2 min read
Private healthcare admissions hit second highest level in Q1 2025
PMI

Private healthcare admissions hit second highest level in Q1 2025

Insured admissions remain stable

Jaskeet Briah
clock 02 September 2025 • 3 min read