Vitality first UK insurer to partner with Apple Watch

clock • 2 min read

Vitality has introduced Vitality Active Rewards with Apple Watch Series 2

This latest evolution of Vitality Active Rewards enables Vitality members to get an Apple Watch Series 2 from £69 and then fund the remaining balance by getting active. Vitality Active Rewards is designed to work seamlessly with Apple Watch Series 2. Members can track their activity via Apple Watch Series 2 to earn Vitality points. They can also receive notifications to their Apple Watch Series 2 when they unlock Vitality Active Rewards, which include weekly Starbucks drinks and cinema tickets. Vitality has already seen success with similar integration in the US and South Africa wh...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Cancer, mental health and MSK top RedArc referrals
PMI

Cancer, mental health and MSK top RedArc referrals

Represent 51% of the conditions over the past five years

Jaskeet Briah
clock 10 March 2026 • 2 min read
Young adults 'most open' to exploring private healthcare
PMI

Young adults 'most open' to exploring private healthcare

Younger adults 'redefining' what they expect from healthcare

Jaskeet Briah
clock 06 March 2026 • 2 min read
Private healthcare admissions hit record in Q3 2025
PMI

Private healthcare admissions hit record in Q3 2025

PMI paid admissions at a record level

Jaskeet Briah
clock 03 March 2026 • 2 min read