Vitality partners with Ocado for health rewards

clock • 2 min read

Vitality is partnering with Ocado which will see Vitality members rewarded for buying healthy food through the online grocer.

The partnership will enable members to get discounts on healthy food. When they unlock the Vitality Active Rewards benefit and reach monthly activity points targets, they will be eligible for up to 25% off as much as £100 of healthy food per month. Deliveries to Vitality members where at least 30% of the overall spend is on healthy food will be free of charge (subject to Ocado's minimum order spend of £40), irrespective of whether they qualify for a discount on the food from their activity. . In South Africa, where the HealthyFood** benefit was developed by Discovery, Vitality's paren...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Six in 10 adults would choose PMI as top employer-funded benefit
PMI

Six in 10 adults would choose PMI as top employer-funded benefit

27% have self-funded treatment over the past five years

Jaskeet Briah
clock 10 September 2025 • 3 min read
Perci Health appoints medical director to support expansion
PMI

Perci Health appoints medical director to support expansion

Launch of new specialist clinics

Jaskeet Briah
clock 04 September 2025 • 2 min read
Private healthcare admissions hit second highest level in Q1 2025
PMI

Private healthcare admissions hit second highest level in Q1 2025

Insured admissions remain stable

Jaskeet Briah
clock 02 September 2025 • 3 min read