Axa Sun Life Direct, provider of whole of life insurance, is to rebrand to Sun Life Direct. During 2...
Axa Sun Life Direct, provider of whole of life insurance, is to rebrand to Sun Life Direct. During 2009, Sun Life Direct also plans to test the introduction of new customer propositions, including health and general insurance. The company said that re-establishing the Sun Life name highlighted the heritage behind the company, while retaining the Axa name under the new logo added financial reassurance and continuity. Mark Howes, managing director of Sun Life Direct, said: "The move provides a framework to engage and communicate this message as effectively as possible.'
The news that the ABI and British Medical Association (BMA) agreement on GP report (GPR) fees has broken down will usher in a period of uncertainty.
Lack of innovation investment in the UK insurance market has been highlighted by recognition of RGA's work in the US.
Protection business in 2012 and 2013 will be affected by events this year and some fundamental changes to the way customers policies are priced into the next. Richard Verdin explains.
Employee assistance programmes are in the spotlight due to a schizophrenic approach by government. But as Sue Weir points out, they are backed by solid research.
How will people buy insurance in future? Greg Becker visits the US for developments in online distribution.