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As mental health demand grows, PMI providers must adapt sustainably. Rob Harvey spoke to Vitality's Dr Rishi Patel about AI's role in delivering personalised care.

VitalityHealth CEO Dr Arun Thiyagaran explains how private medical insurance is evolving to help close that gap

Faster evidence. Clearer updates. Better support. Changes that could ease the bottleneck.

Why operating model adaptability determines competitive outcomes in insurance

In this article, Paul Higson CFP Chartered FCSI, Intermediary Distribution Manager at webuylifepolicy.com, addresses a key theme emerging from reader feedback, specifically how this evolving model is designed to support and protect vulnerable customers.

Paul Higson CFP Chartered FCSI, intermediary distribution manager, webuylifepolicy.com, highlights in Cover Magazine that life policies may retain ongoing value, encouraging advisers to reassess and potentially unlock better outcomes for their clients.

With homeowners continuing to feel the pinch against a challenging economic backdrop, Justin Garbutt, Director of IFA Distribution at Vitality, gives his tips to offering the most comprehensive mortgage advice possible.

Getting mortgage clients to see the value of protection insurance isn’t always easy. Julie Botha, Head of Adviser Development, shares her top tips on how best to approach protection in the mortgage conversation.

With rising living costs, homeowners face unprecedented financial pressure, giving advisers an opportunity to reframe the mortgage protection conversation.

Why everyday mishaps traditional protection products may miss