Aviva

LifeSearch has revealed it arranged £4bn worth of cover and saw a 10% increase in the number of under 35-year-olds who took out protection products last year.

Aviva has unveiled its protection TV advertising campaign. Is this the chink of light that the industry needs to maximise consumer awareness and engagement, and will it prompt further moves by insurers either individually or collectively?

Just 7% of UK families feel financially protected while 61% have no life insurance at all, according to new research.

Aviva is launching a high profile ‘emotionally disturbing' life insurance campaign including a series of television adverts.

Aviva is introducing additional services and a new escalation rate for its group income protection (GIP) product.

True Potential has agreed a partnership with insurance giant Aviva to allow quotes and online applications for a wider range of the provider's products, including protection plans.

Protection products will be ‘pivotal' to adviser firms' future prosperity, according to Sesame Bankhall.

Doctors' failure to address awkward health issues and patients' lack of willingness to disclose problems "create a worrying trend that could exacerbate the UK's health issues," Aviva has said.

With the effects of the government spending review yet to take place, doctors are feeling the pressure of increasing patient numbers and responsibility.

Aviva has launched an online resource for advisers intended to smooth the application process for life, critical illness and income protection insurance.