advertising
Insurer
Beagle Street saw its highest sales of life insurance over the last two years during the night Madonna fell from the stage at the BRIT Awards 2015.
04 March 2015
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Insurer
Vitality has announced it will sponsor Sky Sports' dedicated channel for the 2015 ICC Cricket World Cup.
16 February 2015
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1 min read
Insurer
The latest ad campaign for Vitality has been launched with a Dachshund voiced by comedian Ade Edmonson to star alongside athletes Jonny Wilkinson and Jessica Ennis-Hill.
19 January 2015
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1 min read
Whole of Life
The Advertising Standards Agency (ASA) has dismissed complaints made about online life insurer Beagle Street's monster advert that was broadcast last year.
02 January 2015
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Whole of Life
Specialist insurer RIAS is to launch a fully integrated advertising campaign designed to reflect the modern face of the UK's over 50s.
12 August 2013
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Long Term Care
Our health and the health of our loved ones is by far the most important thing to us. If we were to turn the clock back a hundred years, sadly, not as much could be done to look after it. Prior to penicillin, almost no-one felt there was anything that...
30 April 2012
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4 min read
Marketing
Aviva has bowed to public pressure and toned down its Downtown Abbey motorcycle crash victim ads.
04 October 2011
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1 min read
Marketing
Aviva has unveiled its protection TV advertising campaign. Is this the chink of light that the industry needs to maximise consumer awareness and engagement, and will it prompt further moves by insurers either individually or collectively?
08 February 2011
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5 min read
Critical Illness
The ABI's reforms of Total and Permanent Disability (TPD) definitions on critical illness (CI) policies have not been well received by advisers.
28 January 2011
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1 min read
