More people are talking about cancer, so why aren't advisers selling more policies?
Today (4 February) is World Cancer Day and while there seems to be a different day for almost every ailment nowadays, this one in particular should serve as a reminder to the financial advice industry about protection's crucial role in the planning process. The day's purpose is in essence to help prevent, detect and treat the disease and positive cancer survival statistics recently released by the Office of National Statistics (ONS) support the view that we might just be getting somewhere...
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