amii adds Howha PMI as intermediary member

Broker established this year

Jaskeet Briah
clock • 1 min read

The Association of Medical Insurers (amii) has named private medical insurance (PMI) broker, Howha, as an intermediary member.

Howha PMI offers broker services to individuals, families and the self-employed for PMI cover, through a three-step process. The business was established this year by managing director Charlie Francis, who previously worked at Excellect for five years, which is Bristol-based insurance brokerage specialised in PMI for individuals and employee benefits for businesses. Francis commented: "Having worked in the health insurance industry for a number of years, I started Howha PMI (How happy am I) to make health insurance simple. "The health insurance market is growing, and we're always l...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Monzo to acquire Habito

Monzo to acquire Habito

Deal expected to complete Spring 2026

Cameron Roberts
clock 16 December 2025 • 1 min read
2025 in review: Adviser reflections on services

2025 in review: Adviser reflections on services

Underwriting, IHT, AI and limited innovation

Jaskeet Briah
clock 16 December 2025 • 6 min read
Term assurance sales up 16% for Reassured

Term assurance sales up 16% for Reassured

Increased searcher intent recorded since June 2025

Jaskeet Briah
clock 12 December 2025 • 1 min read