Direct Line Group launches life insurance in partnership with AIG

The Direct Line Group has announced the launch of a new life insurance proposition on its Direct Line and Churchill brands, as part of a five-year partnership with AIG, aiming to get customers insured in less than 10 minutes online or over the phone. Under the arrangement, AIG will provide life insurance, with critical illness as an option. The Direct Line Group has said that the new partnership offers flexibility to build and deliver future products which are tailor-made to meet customers' needs, with technology that enables most customers to get a quote and instant cover without the ne...