Which? plans closure of mortgage and protection advice business

Period of consultation

Adam Saville
clock • 1 min read

'Due to a combination of continuing UK economic uncertainty and a stagnant housing market'

Consumer choice brand Which? is proposing to close its mortgage and protection advice arms. "We can confirm that we have announced proposals to review the future of Which? Financial Services and are sadly proposing to close Which? Mortgage Advisers and Which? Insurance Advisers," a Which? spokesperson told COVER. The mortgage arm of Which?, which started in November 2010, currently employs 53 advisers. According to Which?, the mortgage and insurance advice branches are "no longer sustainable in their current form". "Like every business we need to adapt to changing market conditi...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

amii appoints Charlie Francis to executive committee

amii appoints Charlie Francis to executive committee

Howha PMI managing director

Jaskeet Briah
clock 24 July 2026 • 1 min read
Rosemount adds 12 advisers in Q2

Rosemount adds 12 advisers in Q2

41% growth in protection in H1

Jen Frost
clock 24 July 2026 • 2 min read
PDG takes 'cautious engagement' approach to secondary life firm We Buy Life Policy

PDG takes 'cautious engagement' approach to secondary life firm We Buy Life Policy

Consumer outcomes, vulnerability and fair value

Cameron Roberts
clock 23 July 2026 • 2 min read