AXA PPP healthcare launches 'whole health' initiative

‘Physical and mental health are two parts of one whole’

Adam Saville
clock • 2 min read

Headstrong campaign to help UK business improve mental health in the workplace

AXA PPP healthcare has teamed up with a former rugby player to raise awareness around the need to treat mental and physical health as combined. The Headstrong campaign, which adopts a ‘whole health' approach to mind and body, has been created in partnership with Richie Norton. Known for his own personal battles with mental health challenges following the end of his rugby career, Norton is now a health and wellness expert and founder of The Strength Temple. The initiative, which will run throughout the year and launched for Mental Health Awareness Week, promotes a ‘complete health' ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Group Protection

Aviva extends group protection access to EAP

Aviva extends group protection access to EAP

Partnership with HealthHero

Jaskeet Briah
clock 02 December 2025 • 2 min read
Aviva replaces group protection platform

Aviva replaces group protection platform

Aviva Fusion launched

Jaskeet Briah
clock 24 November 2025 • 1 min read
Partner Insight: Rethinking Life Insurance for Today's Workforce -Supporting Wellbeing Beyond the Policy

Partner Insight: Rethinking Life Insurance for Today's Workforce -Supporting Wellbeing Beyond the Policy

MetLife’s Group Life & Legacy proposition supports employees through every stage of life, and every stage of loss.

Charlotte O’Brien, Head of Employee Benefits, MetLife UK
clock 24 November 2025 • 4 min read