Membership increased over 50% while he has served under the role
British Friendly chief executive officer Iain Clark will be leaving his post at the mutual in May 2019. Clark joined the society as distribution and marketing director before becoming CEO in December 2016. During his time at the helm, British Friendly rebranded, introduced its mutual benefits programme and won 10 industry awards. According to the mutual, its financial performance improved and membership grew more than 50% during this period. "When I joined British Friendly the Society was looking to develop and advance its products and propositions to secure the future for its memb...
To continue reading this article...
Join COVER for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.
