425 Financial Solutions rebrands as National Friendly Financial Solutions

'One-stop shop’ for financial advice and products

Adam Saville
clock • 1 min read

Specialist telephone-based financial services firm changes trading name to bring branding in line with parent company

As part of the rebrand, National Friendly has swapped the old 425 Financial Solutions website with a dedicated section for National Friendly Financial Solutions, giving users what the Bristol-based mutual is calling a ‘one-stop shop' for financial advice and protection and savings products. The IFA wing of National Friendly offers bespoke financial advice on retirement planning, life and health cover and investments, as well as a non-advisory comparison service provided by National Friendly Financial Solutions sales executives. "We are thrilled to have brought our branding in line wit...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Chesnara buys MetLife UK's closed-book business

Chesnara buys MetLife UK's closed-book business

Excludes UK protection business

Jen Frost
clock 06 November 2026 • 1 min read
Just Group returns to Just Retirement brand

Just Group returns to Just Retirement brand

Emphasises focus on core UK retirement businesses

Jen Frost
clock 03 November 2026 • 2 min read
Royal London makes beneficiary nomination default for protection policies

Royal London makes beneficiary nomination default for protection policies

Adviser guidance released

Jaskeet Briah
clock 02 November 2026 • 3 min read