425 Financial Solutions rebrands as National Friendly Financial Solutions

'One-stop shop’ for financial advice and products

Adam Saville
clock • 1 min read

Specialist telephone-based financial services firm changes trading name to bring branding in line with parent company

As part of the rebrand, National Friendly has swapped the old 425 Financial Solutions website with a dedicated section for National Friendly Financial Solutions, giving users what the Bristol-based mutual is calling a ‘one-stop shop' for financial advice and protection and savings products. The IFA wing of National Friendly offers bespoke financial advice on retirement planning, life and health cover and investments, as well as a non-advisory comparison service provided by National Friendly Financial Solutions sales executives. "We are thrilled to have brought our branding in line wit...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

The COVER Review: Employer NICs, tax and provider updates

The COVER Review: Employer NICs, tax and provider updates

Week commencing 20 April 2026

COVER
clock 24 April 2026 • 1 min read
Benenden Health invests in member services

Benenden Health invests in member services

£25.1m operational surplus

Jaskeet Briah
clock 24 April 2026 • 1 min read
Zurich adds tools for IHT and life insurance advice

Zurich adds tools for IHT and life insurance advice

Private client services

Cameron Roberts
clock 21 April 2026 • 2 min read