Ellipse rebrands with new website

The group risk insurer entered the market in 2009 and introduced a range of online systems for advisers designed to improve processes and lower costs. They soon became known for their digital services, especially in the SME market, but have since broadened their product offering and recently announced new administration processes for large employers. The insurer's orange logo is well-known in the market and that stays in the new brand, but with more colours and styling added. Lee Lovett, Ellipse CEO said: "Our business has changed a lot since 2009. We've grown significantly over the l...