True Potential launches protection partnership with Canada Life

clock • 1 min read

True Potential has launched a new range of protection products in partnership with Canada Life available on the True Potential platform, providing advisers with the 'first end-to-end service of its type'.

The partnership with Canada Life, which underwrites and administers all policies, will see four new mortgage and term protection products for advisers and their clients. The new True Potential Protection range is available through the 20% of all UK financial advisers using True Potential's services. The entire process from quotation to policy issue can now be completed on True Potential's own in-house platform, made possible by the firm's unique two-way integration technology. Advisers now have a simpler, quicker way to provide protection for their clients. Full integration with...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

COVER Excellence Awards 2026: Final day to enter

COVER Excellence Awards 2026: Final day to enter

Awards ceremony on 10 November

COVER
clock 03 July 2026 • 1 min read
COVER Customer Care Conference 2026: In pictures

COVER Customer Care Conference 2026: In pictures

Event on 1 July

COVER
clock 02 July 2026 • 1 min read
COVER Customer Care Conference 2026: Roundup

COVER Customer Care Conference 2026: Roundup

COVER hosted its Customer Care Conference today (1 July, 2026), focussing on supporting customers beyond the policy.

Jaskeet Briah
clock 01 July 2026 • 5 min read