LV= has placed intermediaries and consumers at the heart of its success, according to John Perks, cu...
LV= has placed intermediaries and consumers at the heart of its success, according to John Perks, customer solutions director at the firm.
Despite knocking some products in the market that are sold through supermarket chains, he said that consumers expected advisers to understand products, make the right decisions, and consumers should be able to afford the premiums with reassurances that valid claims will be paid out.
In addition, Perks said that consumers needed reassurance that insurers would not change their stance to their own benefits and that insurers were aligned to the needs of the policyholders.
