IPTF: Three years of Income Protection Awareness Week…and counting

First broadcast in September 2021, the Income Protection Awareness Week (IPAW) provides a week of hour-long sessions focused on educating and informing a wider cohort of financial advisers about the benefits of income protection (IP). The 2023 iteration tackled subjects such as building a client base, addressing potential objections from clients during protection conversations and how underwriting processes can be improved to help take-up of the product - all in the context of examining the end-to-end consumer journey with IP. IPTF co-chair Jo Miller details that while the intention b...