Should vapers be charged the same premium as smokers?

clock • 3 min read

With Public Health England suggesting vaping is less harmful than smoking, Cameron Clark peers into the cloudy abyss

As a result of a concerted effort by the UK government, as well as advances within the technology sector and changing social trends, e-cigarette use and vaping is becoming increasingly common amongst UK consumers, with the office of national statistics estimating that 6% of the UK population were current e-cigarette users in 2017. With this figure expected to grow over the coming years, insurers will increasingly have to grapple with the market augmentation these devices create, as well as increasing demand from consumers for more nuanced cover to better reflect their lifestyle choices. ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Mental Health Awareness Week is not just for clients

Mental Health Awareness Week is not just for clients

Mental health resources and opinion

Cameron Roberts
clock 15 May 2026 • 4 min read
Third of LV= customers accessing mental health support aged 26-35

Third of LV= customers accessing mental health support aged 26-35

Anxiety primary reason for access

Jaskeet Briah
clock 14 May 2026 • 1 min read
£1m paid out to Waddle Insurance customers

£1m paid out to Waddle Insurance customers

Average claim took 90 days to complete

Jaskeet Briah
clock 07 May 2026 • 2 min read