It's a Wonderful Life: Using technology to make buying protection simpler

Yet again this year, many of us will have some form of gadget or new technology product on our Christmas lists; a new smartphone, fitness tracker or games console. Aviva is no exception, although unlike a lot of gadgets, we intend to continue to use our new technology way past the end of January. Technology is not a new feature on our Christmas list at Aviva. Our 2015 request was a new platform, Aviva Life Protection Solutions (ALPS). This allowed us to integrate our sophisticated underwriting rules engine into a slick online journey which accepts around 80% of customers without th...