Over half (57%) of protection experts believe that simple critical illness (CI) plans such as AIG's Key3 will grow the protection market according to a poll.
In a survey conducted by the Protection Review, just over a fifth (21%) disagreed that such plans would grow the market. A further fifth (22%) were unsure. The results included views from across the protection industry such as intermediaries, insurers, and reinsurers. AIG Life launched its simple critical illness plan, Key 3 in August. It covers just the main three causes of critical illness claims - heart attack, cancer and stroke. Kevin Carr, chief executive of the Protection Review said: "Sometimes less is more. That is certainly what AIG Life are hoping with this new CI plan, w...
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