Individual Protection

When it comes to protection conversations, child illness can be an especially challenging one. However, given the potential financial consequences for parents, it is a discussion that advisers cannot afford to ignore, writes Vitality’s Adviser Editor, Rob Harvey.

2023 marks the 40th anniversary of the first critical illness policy. Following the recent enhancements of Vitality’s Serious Illness Cover, Rob Harvey, VitalityAdviser Editor, sat down with CIExpert founder Alan Lakey to discuss the evolution of the market over the last four decades.

Three quarters of advised adults use an IFA from a financial advice firm

While 16% reduce level of life cover

38% had low knowledge of financial matters

Research by the FCA shows

According to new FCA research

Now available for members to watch

24% of single parents had a savings safety net

Represented 9% of IP claims last year