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Given the pressures faced by the NHS, health insurance is evolving to do more than just promote healthy living - a concept Vitality is calling ‘Prevention 2.0', writes Dr Keith Klintworth, Managing Director, VitalityHealth. 

In light of the rapidly evolving nature of the healthcare landscape in recent times, we explore the main trends currently impacting the market

Ensuring all clients can access support – regardless of their medical history - is more needed now than ever, writes VitalityHealth’s distribution director Athos Rushovich

Scottish Widows’ Julie Thompson looks at the cost of living challenges and the realities of helping customers keep their protection in place.

With demand for primary care growing exponentially and engagement with digital healthcare at record levels, PMI is evolving, writes Dr Harpreet Sarna, Vitality Medical Director

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'Adjectives such as serious or critical have different meanings to different people'