Tom Baigrie: How we handle mental health

Establishing best practice for intermediaries

clock • 3 min read

LifeSearch CEO explores effectively executing 'good ideas' when dealing with vulnerable customers

One of the best things about the modern protection market is how so many of us join in the evolving dialogue about how we could work together and do things better. There was a time, folks, when insurers, reinsurers and many others might have dismissed those trying to change things as attention-seeking nuisances! Nowadays they are wonderfully open, and over the last few years have made rapid progress on, for example, treating the claim as our core product. Much of the talk across the industry lately has been about how we cope with customers who have mental health issues, either when th...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER Customer Care Conference 2025: Roundup

COVER Customer Care Conference 2025: Roundup

Today (27 June, 2025), COVER hosted its Customer Care Conference, focussing on building consumer trust through care.

Cameron Roberts
clock 27 June 2025 • 4 min read
BIBA publishes guide for brokers to understand AI

BIBA publishes guide for brokers to understand AI

Regulatory, legal and compliance considerations

Cameron Roberts
clock 27 June 2025 • 1 min read
GRiD adds IHC to membership

GRiD adds IHC to membership

Independent advice to corporate clients

Jaskeet Briah
clock 18 June 2025 • 1 min read