LifeSearch CEO ushers in today's era of doing the right thing for customers
For most of my career protection has been a side-line for insurers and intermediaries focused on investment management or mortgage broking. So it got very little creative thought from most who led it. It was Retail Distribution Review (RDR) that encouraged many other firms to specialise as mine always had and ever since there has been far more energy and positive change in our market. The 7-Families initiative then established a narrative of care and value around what we do for claimants that...
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