Andy Edwards: Focus on the cancer patient, not the disease

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AXA - Global Healthcare's Andy Edwards says focus on the needs of the individual is crucial when caring for IPMI cancer patients

Cancer touches most people's lives. Be it a relative, friend, colleague or acquaintance, most of us at the very least know someone who has experienced the dreaded news of a C-word diagnosis. Like the disease, the term itself is harsh, and has the ability to conjure dark thoughts or memories of those who have experienced the disease. Of course, not all experiences are bad and positives can arise, including a new verve for life and the celebration and recognition of the strength of a close relationship. However, for the vast majority, cancer is a disease which will have affected someone...

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