Andy Edwards: Focus on the cancer patient, not the disease

clock • 4 min read

AXA - Global Healthcare's Andy Edwards says focus on the needs of the individual is crucial when caring for IPMI cancer patients

Cancer touches most people's lives. Be it a relative, friend, colleague or acquaintance, most of us at the very least know someone who has experienced the dreaded news of a C-word diagnosis. Like the disease, the term itself is harsh, and has the ability to conjure dark thoughts or memories of those who have experienced the disease. Of course, not all experiences are bad and positives can arise, including a new verve for life and the celebration and recognition of the strength of a close relationship. However, for the vast majority, cancer is a disease which will have affected someone...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Scottish Widows and Macmillan launch cancer report
PMI

Scottish Widows and Macmillan launch cancer report

UK prevalence could rise 58% by 2045

Cameron Roberts
clock 26 February 2026 • 2 min read
Vitality adds HealthHero as GP services partner
PMI

Vitality adds HealthHero as GP services partner

Integrated pathway set for later this year

Jaskeet Briah
clock 26 February 2026 • 1 min read
Perci Health launches virtual neuropathy clinic
PMI

Perci Health launches virtual neuropathy clinic

Secures CQC registration

Jaskeet Briah
clock 12 February 2026 • 2 min read