Does the protection industry seriously want to engage the public?

clock • 5 min read

The history of awareness campaigns in the protection industry is not a long or distinguished one; says Peter Le Beau.

In fact one could say it's almost non- existent! How much that matters to people may determine whether it is ever possible to change that situation. It certainly doesn't seem to matter to  a government who use 'The Resilient Society' as a passing buzz phrase but retreat further and further every year from making that aim a reality as the austerity programme takes greater hold. That's not a political point by the way. What the government hasn't realised or has chosen to ignore is that the protection industry could be a huge part of the solution to producing a much more resilient societ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

RedArc completes return-to-work pilot

RedArc completes return-to-work pilot

62% of IP claimants returned to work within three months

Cameron Roberts
clock 08 July 2025 • 2 min read
Simplybiz to distribute Shepherds Friendly IP

Simplybiz to distribute Shepherds Friendly IP

Aiming to grow its intermediary footprint

Cameron Roberts
clock 09 June 2025 • 1 min read
Krysalis joins IPTF

Krysalis joins IPTF

11th new member in 2025

Cameron Roberts
clock 02 June 2025 • 1 min read