Alan Knowles of the Special Risks Bureau and Cura Financial Services explains why his company decided to use cult zombie programme The Walking Dead to explain protection insurance and the impact this popular infographic has had on business.
When we set out to do The Walking Dead infographic our main driver was to just get the idea of insurance 'out there'. We came up with the idea after seeing an online feature where someone had analysed the insurance needs of Game of Thrones characters. It struck us that this could be the perfect way to explain the role of insurance in a person's life, by using the characters that people have befriended and have developed an interest in. It was only natural for us to do The Walking Dead as we have a few die hard fans in our office; there were a few debates of the content as to whethe...
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