PA360: Understand power of attorney to set your business apart - SOLLA

The Society of Later Life Advisers (SOLLA) founder and chair (pictured) said fully understanding power of attorney can differentiate a business to potential professional partners like solicitors and accountants who may be seeking to work with financial advisers, and vice versa. "It's very unlikely the person who comes to see the financial adviser is the older person themselves. It's very often their family, so the issues around capacity and who makes decisions for others are key in the later life market," she explained. "In terms of business opportunities, making sure you have familia...