VitalityLife launches new comparison tool for advisers

Adam Saville
clock • 3 min read

Plus offers for whole of life and serious illness cover for children

VitalityLife has announced an enhanced premium comparison tool which allows advisers to compare traditional Vitality plans, including Optimiser policies, to show the savings that can be made during the full term of a policy. A new discount on premium for whole of life - which offers an extra 10% off Vitality Optimiser and Wellness Optimiser products - has also been launched for customers, as well as a special offer for serious illness cover which allows an additional £20,000 cover for children at no extra cost when taking out a policy with indexation and Vitality Plus. Advisers who ha...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

SJP adds three advisers to build AR firms

SJP adds three advisers to build AR firms

Bringing experience from Fairstone, Santander and Quilter

Isabel Baxter
clock 10 September 2026 • 2 min read
The protection gap is not a surprise. Treating it as one is.

The protection gap is not a surprise. Treating it as one is.

“This is not mysterious. It is what this market is built to produce.”

Tony Müdd
clock 08 September 2026 • 4 min read
LifeSearch partners with Snoop on money management

LifeSearch partners with Snoop on money management

Offering users direct access to life insurance quotes

Jaskeet Briah
clock 07 September 2026 • 2 min read