Holloway Friendly introduces 'immediate underwriting decision'

Adam Saville
clock • 1 min read

Online application journey using reflexive questions for advisers and customers

Advisers and clients of Holloway Friendly products (short term income protection, purely income protection, classic plus income protection) are being offered ‘an immediate underwriting decision' at point of sale for a range of applicants. A rules-based application journey using reflexive questioning has been designed to provide an instant outcome, and an SLA of 24 hours is to be adhered to by Holloway Friendly where underwriting is required. "We're listening to advisers and their clients and making changes accordingly," said Mike Taylor, COO of Holloway Friendly. "Offering an ‘immedia...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Insurance an appealing market for graduate careers: FREE

Insurance an appealing market for graduate careers: FREE

38% thinking of leaving due to poor public perception

Cameron Roberts
clock 13 January 2026 • 1 min read
2026 adviser predictions: Underwriting and pricing

2026 adviser predictions: Underwriting and pricing

"Let's get back to a market where we have outliers and that is seen as a good thing"

Jaskeet Briah
clock 13 January 2026 • 5 min read
Jensten Insurance Brokers joins amii

Jensten Insurance Brokers joins amii

New broker member

Cameron Roberts
clock 13 January 2026 • 1 min read