Sixty adviser firms add LifeQuote D2C service to sites

Adam Saville
clock • 1 min read

The protection comparison function allows clients to independently search, select and buy from a whole of protection service

A selection of 60 adviser firms have incorporated a D2C service into their websites, which in addition to providing comparison platforms for intermediaries also supports some of the largest consumer comparison sites. Advisers will also receive full commission for any policies purchased online through the adviser-branded tool provided by LifeQuote. "As online becomes the default option for many products and services whether financial, retail or government, it is critical that brokers retain their clients across all their products and services, if possible," said Neil McCarthy, sales an...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

SJP sees record £242.4bn FUM but flows down 67% in Q3

SJP sees record £242.4bn FUM but flows down 67% in Q3

Drop follows new charging structure

Cristian Angeloni
clock 29 October 2026 • 1 min read
Budget 26: Adviser frustration grows after delving into the details

Budget 26: Adviser frustration grows after delving into the details

"The overall tax take still rises"

Sophia Panayi
clock 29 October 2026 • 4 min read
Amii adds The Right Advice to membership

Amii adds The Right Advice to membership

New intermediary member

Jaskeet Briah
clock 27 October 2026 • 1 min read