Sixty adviser firms add LifeQuote D2C service to sites

Adam Saville
clock • 1 min read

The protection comparison function allows clients to independently search, select and buy from a whole of protection service

A selection of 60 adviser firms have incorporated a D2C service into their websites, which in addition to providing comparison platforms for intermediaries also supports some of the largest consumer comparison sites. Advisers will also receive full commission for any policies purchased online through the adviser-branded tool provided by LifeQuote. "As online becomes the default option for many products and services whether financial, retail or government, it is critical that brokers retain their clients across all their products and services, if possible," said Neil McCarthy, sales an...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

PDG launches Protection Insights Report 2026

PDG launches Protection Insights Report 2026

Underwriting, annual statements, market views

Cameron Roberts
clock 25 February 2026 • 2 min read
COVER Women in Protection and Health Awards 2026: Finalists announced

COVER Women in Protection and Health Awards 2026: Finalists announced

Recognising female excellence in protection and health

COVER
clock 25 February 2026 • 5 min read
Thameside Associates expands Stonebridge partnership

Thameside Associates expands Stonebridge partnership

Continues for 10 years

Cameron Roberts
clock 20 February 2026 • 1 min read