Bupa boosts healthcare business with free offer

Bupa will boost its insurance business by offering new Bupa By You policy customers two months of free insurance between 8 January and 12 March 2018. The incentive will save policy holders 16% a year and will cover the costs of acute private healthcare, from diagnosis through to treatment. According to Richard Norris, consumer sales director at Bupa, such policies are a crucial part of its healthcare offering. "Health insurance provides people with fast access to high-quality healthcare and treatment," he said. "It's important we support our customers throughout this process, wh...