Vitality includes staff in latest 'Everyday Athlete' campaign

Vitality said the campaign aims to inspire people to make small changes to everyday behaviour so they can achieve long term health improvements. The campaign, which sees TV idents consisting of 5, 10 and 15 second clips, shows Vitality Ambassadors sitting on a park bench with Stanley the Vitality Dachshund. In front of them are ‘Everyday Athletes', played by Vitality employees who undertake a variety of different sporting activities. Vitality asked staff to take part in the campaign to demonstrate how the company lives the values it is espousing. Employees across offices in Lond...