CIExpert: An in-depth critique of insurer pens

‘British Friendly, Cirencester Friendly and Guardian offer greater refinement than all others’

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'Insurers often forget that these goodies are actually writing implements and that trying to hold a pen of the smooth metallic or plastic variety is akin to attempting to eat peanuts using chopsticks,' Alan Lakey, CIExpert
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'Insurers often forget that these goodies are actually writing implements and that trying to hold a pen of the smooth metallic or plastic variety is akin to attempting to eat peanuts using chopsticks,' Alan Lakey, CIExpert

Alan Lakey analyses the look, feel and functionality of industry writing devices given away as freebies

Back in the day nothing delighted advisers more than attending seminars, conferences and exhibitions. Let me quickly explain that this was not because but despite the stupefying boredom induced by the occasional puffed-up ‘expert' speakers wrapped up in their microcosmic niche areas. The actual reason for attendance being the rich pickings that were to be had by accumulating goodies from the assorted insurer stands. A carrier bag to hold the swag was the first essential item but the real...

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