Millennials and protection insurance

Not a week goes by without a story in the media about the plight of ‘millennials', that cohort of adults (aged between 20 and 37) who receive praise and scorn from commentators in equal measure. These clients are no longer teenagers, but instead now represent a large sector of the protection market. Whilst the first millennials are now in their mid-30's, and are reaching a life stage where responsibility and earning power are making them more financially aware, this is not reflected in life insurance sales. So how do we as an industry start to learn and cater for the protection nee...