The Human Touch: why intermediaries are vital to the PMI market

clock • 4 min read

When it comes to hot topics for intermediaries, the rise of automated advice is never far from the top of the agenda, writes National Friendly's Jonathan Long.

When it comes to hot topics for intermediaries, the rise of automated advice is never far from the top of the agenda.  Whether its online insurance comparison sites, retail banking apps or digital life insurance applications, technology is playing an ever-greater role in making financial services more convenient.  However, whilst technology is very much on the rise in the protection industry, intermediaries should not underestimate the important insight and support that their professional service can also provide for consumers who are considering Private Medical Insurance (PMI). Pa...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

PMI claims satisfaction rises despite consumer fall in trust
PMI

PMI claims satisfaction rises despite consumer fall in trust

Fairer Finance's Trust in PMI Index

Jaskeet Briah
clock 18 May 2026 • 3 min read
Katie Crook-Davies joins Perci Health
PMI

Katie Crook-Davies joins Perci Health

New director of strategic accounts

Cameron Roberts
clock 27 April 2026 • 1 min read
Private healthcare up 7% in Q1 2026: Healthcode
PMI

Private healthcare up 7% in Q1 2026: Healthcode

£1.5bn generated for healthcare providers

Jaskeet Briah
clock 27 April 2026 • 2 min read