The Human Touch: why intermediaries are vital to the PMI market

clock • 4 min read

When it comes to hot topics for intermediaries, the rise of automated advice is never far from the top of the agenda, writes National Friendly's Jonathan Long.

When it comes to hot topics for intermediaries, the rise of automated advice is never far from the top of the agenda.  Whether its online insurance comparison sites, retail banking apps or digital life insurance applications, technology is playing an ever-greater role in making financial services more convenient.  However, whilst technology is very much on the rise in the protection industry, intermediaries should not underestimate the important insight and support that their professional service can also provide for consumers who are considering Private Medical Insurance (PMI). Pa...

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