Insights: Protection - Looking past the price

Due to the inherent complexity of protection products it can often be difficult when comparing two products and the temptation might be to select the cheaper. While the products may seem similar on the face of it, there is likely to be a good reason why one is cheaper than the other. Cost is only an issue in the absence of value. There are around 20 providers in the protection space who offer critical illness cover. Most cover a similar number of conditions, with both full and partial payout conditions, and categorising conditions under "ABI+". Despite all this, two plans wit...