Paul Avis: Delivering support services in the workplace

  What matters more to the holder of an insurance policy? The peace of mind they receive from knowing they have financial benefits they can claim for them or their family? Or having access to things you can use on a day-to-day basis, mostly without being a claimant? It is a conundrum. No-one wants to claim for death, disability or the diagnosis of a serious condition so is the true value to be found in the support services insurers provide? ‘Support services' is how we now describe the plethora of great things we do, beyond providing a financial benefit, with our quality suppliers. ...