Price comparison tool switches from insurer questionnaire format to customized style with 'catch-all questions' to reduce sales time
Online adviser service UnderwriteMe has claimed it has reduced the sales time of its protection underwriting product by a third as a result of rewriting its questionnaire and by integrating new data analysis tools. The previous question set, launched in 2015, more closely resembles questionnaires found on insurer extranet sites. UnderwriteMe collated the data gained from this process and, along with communications analyst Quietroom, streamlined its system to reduce the number of questions and...
Research by Zurich
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