Simon Tindal: Bringing innovation to customer communication

Leaders in insurance innovation from across the whole of Europe were drawn to London's QEII Centre last month for Marketforce's ‘Future of General Insurance' conference. Discussions centred on technological and operational game changers in the insurance industry, with the Innovation Stage hosting sessions on topics as diverse as social media, the new data ecosystem and ‘the fourth industrial revolution'. There was a particular focus on how insurance companies are harnessing breakthrough technologies to develop their customer communication strategies, with a number of key discussion po...