Simon Tindal: Bringing innovation to customer communication

Simon Tindal: "Innovative personalisation of communications can provide competitive advantage for insurers that get it right."
Simon Tindal: "Innovative personalisation of communications can provide competitive advantage for insurers that get it right."
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Simon Tindal picks out the key discussion points that emerged from the recent 'Future of General Insurance' conference, which highlighted the way communications in the insurance industry are rapidly evolving

Leaders in insurance innovation from across the whole of Europe were drawn to London's QEII Centre last month for Marketforce's ‘Future of General Insurance' conference. Discussions centred on technological and operational game changers in the insurance industry, with the Innovation Stage hosting sessions on topics as diverse as social media, the new data ecosystem and ‘the fourth industrial revolution'. There was a particular focus on how insurance companies are harnessing breakthrough technologies...

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