Insurance Surgery lets customers choose gender of their adviser

'Preferred Adviser Gender Choice' initiative

"It is not uncommon to be given the choice of a male or female GP at a clinic so why should we be any different?" - The Insurance Surgery's Eli Lycett
"It is not uncommon to be given the choice of a male or female GP at a clinic so why should we be any different?" - The Insurance Surgery's Eli Lycett
  • Katie Crook-Davies
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Putting those clients with pre-existing medical conditions at ease

The Insurance Surgery, a specialist protection broker based in Cheshire, has launch a 'Preferred Adviser Gender Choice' initiative, which is intended to make difficult health conversations easier. Their customers now have the opportunity to choose the gender of their financial adviser, should they wish to. The firm's head of sales and operations Eli Lycett, said: "More people than ever are finding themselves living with medical conditions that subsequently effect their ability to obtain protection,...

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