Insurance Surgery lets customers choose gender of their adviser

The Insurance Surgery, a specialist protection broker based in Cheshire, has recently announced the launch of a new initiative, Preferred Advisor Gender Choice, designed to make difficult health conversations easier. Their customers are now given the opportunity to choose the gender of their financial advisor, should they wish to.  Head of sales and operations, Eli Lycett, said: "More people than ever are finding themselves living with medical conditions that subsequently effect their ability to obtain protection, and it is our goal at The Insurance Surgery to address that."  "It is n...