Insurance Surgery lets customers choose gender of their adviser

'Preferred Adviser Gender Choice' initiative

clock • 1 min read

Putting those clients with pre-existing medical conditions at ease

The Insurance Surgery, a specialist protection broker based in Cheshire, has recently announced the launch of a new initiative, Preferred Advisor Gender Choice, designed to make difficult health conversations easier. Their customers are now given the opportunity to choose the gender of their financial advisor, should they wish to.  Head of sales and operations, Eli Lycett, said: "More people than ever are finding themselves living with medical conditions that subsequently effect their ability to obtain protection, and it is our goal at The Insurance Surgery to address that."  "It is n...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

New Leaf Distribution appoints head of protection

New Leaf Distribution appoints head of protection

Jo Pawson takes the role

Jaskeet Briah
clock 19 September 2025 • 1 min read
FCA Market Study: The problem of loaded premiums

FCA Market Study: The problem of loaded premiums

Firms should “prioritise simplicity and transparency”

Tony Müdd
clock 17 September 2025 • 3 min read
Tavistock acquires Lifetime Financial Management Intermediaries

Tavistock acquires Lifetime Financial Management Intermediaries

Refocusing the company's strategy

Isabel Baxter
clock 12 September 2025 • 3 min read