Toni Smith named as COO for Primis Mortgage Network

Adam Saville
clock • 1 min read

Previously she was business operations director for First Complete

Primis Mortgage Network has appointed Toni Smith as chief operating officer, which is a natural extension of her previous role of business operations officer for First Complete. The move, which comes following the integration of First Complete & Pink into Primis Mortgage Network under LSL Property Services in February, is a reflection of substantial LSL growth within financial services, the firm said. Smith will be responsible for driving process efficiency across the business, managing the Primis proposition, and adviser and AR firm authorisations. "It is a very exciting time for ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Single-insurer models present challenge for insuring real lives: LifeSearch

Single-insurer models present challenge for insuring real lives: LifeSearch

Consumers need products tailored to health or personal circumstances

Cameron Roberts
clock 25 June 2026 • 2 min read
COVER Customer Care Conference 2026: One week to register

COVER Customer Care Conference 2026: One week to register

1 July 2026 - Marriott Grosvenor Square, London

COVER
clock 24 June 2026 • 1 min read
Marsh appoints workplace healthcare consulting leader for MMB

Marsh appoints workplace healthcare consulting leader for MMB

Expanding presence in health and social care

Jaskeet Briah
clock 12 June 2026 • 1 min read