Marketing

Aviva is set to sponsor Norwich City Football Club for a further four years - the longest main sponsorship deal in the club's history.

Kevin Carr gives his verdicts on five key developments in the industry this month.

Macmillan Cancer Support has highlighted rising fuel poverty among cancer sufferers and called for Government support.

Some 40% of IFAs plan to take on a protection paraplanner to boost the commission they receive from protection business post RDR, according to research.

Protection provider PG Mutual has announced a partnership with Medical Insurance Agency (MIA), part of Skipton Financial Services (SFS), to offer members access to financial advice.

Economists have suggested scrapping bank holidays in the UK in order to boost the country's struggling economy by as much as £19bn a year.

Scottish Provident is urging advisers to assess female client's protection needs ahead of the EU Gender Directive's implementation.

Confidence in the financial services industry has dramatically improved in the last quarter, with life insurers and investment managers "particularly bullish", a poll shows.

There has been a significant increase in organised insurance fraud, the National Fraud Authority (NFA) has found but not targeted at protection and health insurance markets.

Legal & General (L&G) and The Mansfield Building Society have announced a new protection business partnership.