Marketing

Research from digital marketing agency Gravytrain has found that customers using price comparison sites are still more likely to buy from brands they trust than those with the lowest quote.

With its basis in premium cost containment, South Africa's Vitality concept could become a global norm. Greg Becker explains

Following trials, Living Well, a service for people living with cancer is now being offered across England.

Over half of NHS Direct staff could be made redundant by the end of the year, health union Unison has warned.

Today's Protection industry is largely unrecognisable to that of a decade or so years ago, and yet some habits appear to die hard, says Nick Aumonier.

Openwork is to bolster marketing support it provides for network members with a range of new services.

The seemingly "endless" list of industry qualifications such as the ISO22222 and the BS8577 are becoming a "cash cow" and are "unnecessary", says one adviser.

Nine out of ten NHS trusts are planning major change - hospital merger, closure or changing the way services are provided - in the next two years.

LV= is offering a 5% discount on all income protection applications until 30 November 2012.

Over a third of British families (37%) have never discussed with their partner or another family member what will happen to their dependent children if either of them dies.