Re-Insurer Swiss Re has released its review of the insurance industry which highlights consumer's demands for increased simplicity and clarity.
Swiss Re believes the insurance and reinsurance sectors will continue their "U-shaped" recoveries in 2010 alongside the major global economies.
After much talk of a generic industry-wide protection campaign it seems the ball has started rolling. Paul Robertson explains the what it hopes to achieve and how it may impact the industry.
"We have to be prepared to make sacrifices and take some risks"